That being
said, I do not want to be another one of those companies that fits under the “modest
clothing” category. I think we all know what I mean—the companies that make the
cap sleeve tees and tank tops to make your clothes modest (like here), with a bunch of knit
dresses and shirts that we’ve seen way too many times before (here). Yeah, it's kinda cute, but ever heard the term "modest is hottest?" I don't feel like that completely rings true with these type of companies. Is this really
what modest clothing needs to be? Can’t LDS women look super cute and
fashionable while still keeping their values?
The obvious
answer is yes. There are hundreds of fashion blogs out there, like Clothed Much
and The Daybook that have shown us that yes, we can look cute while staying
modest at the same time. But what about for the people who don’t want to search
all over the place trying to find modest clothing from the fashion forward
stores? There aren’t many places out there that are super fashion forward and
completely modest. The only companies I can think of that do this well would be
Shabby Apple, and possibly DownEast Basics (which does sell the modest cap sleeve
tees mentioned above but also a variety of apparel, some of which are really
cute and keep up with the trends).
I like
Shabby Apple because they appeal to all types of women, not just Mormons, and I
think that ultimately my goal is just that—to be able to attract people with
any values to wear my clothes, not necessarily because they’re modest, but
because they are cute. People generally wear immodest clothing not always
because they are purposely trying to do so, but because that’s what’s out
there, and that’s what cute. I mean, they’re not trying to be modest either,
but when they see a dress like this and a cute sleeveless dress like this, the
choice is obvious of which one they’ll pick.
(note: this post is in no way trying to minimize modest clothing companies, just trying to make a point. Mostly, these are just my random thoughts on a Saturday night)
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